Published on
January 18, 2009 in
Art and Life.
I once met a man in a cowboy hat in NYC at a lunch counter, he was visiting his daughter. He was from Montana and couldn’t get over the deep dark canyons that NYC has created with grid-like efficiency. He wondered how New Yorkers could stand living, as he put it: “down below” in the shadow of all that glass and steel. Well cowboy, wherever you are I hope you are finding your open sky grand, and to you I submit this belated retort:


Jack Rabbit
42 West 14th St (between 5th and 6th Aves)
(212) 727-2980
New York, NY 10011

A true running store in NYC? No doubt, Jack Rabbit fits the bill. I’d been to every running shoe store in the city before finding these folks, and thank god I found them! Many running shoe stores in NYC employ sedentary, low wage workers, who waist lines give you the impression that they play more xbox than is healthy for someone under 30. While the employees at Jack Rabbit not only run, cycle and swim they actually take the time to find the right equipment to help you do it better too! I know, novel idea. From the analyzing treadmill to the EXTREME PATIENCE employees exhibit while you try on your 15th pair of shoes, these folks couldn’t be nicer or more knowledgeable. They even got me, a die hard ASICS man, to try out some Mizunos – that I’ve since put over 300 miles on – nice. Sign up for a free account and get 10% off shoes for you and everyone you know (as long as you go in with them), throw in the free recycled bag I got that day and Jack Rabbit just got a life long NYC customer. Buy local. Support business that give a shit. Stop buying from retard teenagers who haven’t run since gym class…last year.